# The Green Concept

> The Green Concept (Green Concept Ecoscapes Pvt Ltd) is an environmental science firm in Pune, India, founded by three PhD ecologists. We do tree census, carbon sequestration assessment, biodiversity assessment, EUDR compliance support, carbon credit consultancy, ecologically sensible development of private land, and academic research in ecology and environmental data science. Reports are prepared and signed by PhD ecologists.

Key facts:
- Founders: Dr. Rohan Shetti (landscape ecology, PhD University of Greifswald, based in Berlin), Dr. Aboli Kulkarni (ecological sciences, PhD Max Planck Institute, CII Carbon Certified), Dr. Girish Kulkarni (data science and AI, PhD IISER Pune).
- Office: 101 Mohar Apartments, Dr. Ketkar Road, Off Prabhat Road (Lane 13), Pune 411004, Maharashtra, India. Field teams work across India.
- Track record: 50,000+ tonnes of CO2 assessed, 100,000+ trees censused, 5,000+ hectares analysed, 50+ clients. 39 peer-reviewed papers by the team, including in Nature Communications and Global Change Biology.
- Carbon assessment method is IPR-protected (reg. 7704/2025-CO/SW), using species-specific allometric equations aligned with IPCC and FSI guidance.
- Clients include Bajaj Auto, Amar Builders, Praj Industries, Rustomjee, Empress Garden, Mahogani Vishwa Agro, Vaghmi Foundation and Morpeace.
- We built FieldEco (https://fieldeco.app), a field survey app for ecological data collection.
- Contact: info@thegreenconcept.co.in, +91 99704 38127 (India), +49 160 6271836 (Europe).

## Services

- [Tree census](https://thegreenconcept.co.in/tree-census/): every tree GPS-tagged, identified, with girth and height, for Tree Authority permission, housing societies, campuses and municipal bodies.
- [Carbon sequestration assessment](https://thegreenconcept.co.in/carbon-assessment/): tonnes of CO2 stored and absorbed per year, for BRSR, CSR and net-zero reports. Includes carbon credit consultancy (eligibility, baseline data, guidance for Verra or Gold Standard).
- [Biodiversity assessment](https://thegreenconcept.co.in/biodiversity-assessment/): flora and fauna surveys, habitat mapping, reports for BRSR Principle 6, TNFD and EIA.
- [EUDR compliance](https://thegreenconcept.co.in/eudr/): plot geolocation data checked against the EU forest map (JRC GFC2020), fixed into the buyer's format, and flagged plots defended with satellite and field evidence. For Indian coffee, rubber and wood exporters and EU importers.
- [Private land](https://thegreenconcept.co.in/private-land/): helping owners of farms, estates and private land develop them in a way that protects native plants, wildlife and water. Example: Morpeace.
- [Research](https://thegreenconcept.co.in/research/): academic research as a service in ecology, environment and environmental data science: study design, field data, analysis in R or Python, papers and reports.
- [Ecological restoration](https://thegreenconcept.co.in/ecological-restoration/): native species restoration for CSR, compensatory plantation and degraded land, with yearly survival, growth and carbon monitoring.
- [ESG, BRSR and CBAM](https://thegreenconcept.co.in/esg-brsr/): Scope 1, 2 and 3 emissions inventory (GHG Protocol), CBAM embedded emissions data for exporters to the EU, and field data on green cover, carbon, biodiversity and sensitive areas for BRSR Principle 6 and TNFD.
- [GIS and ecological data analysis](https://thegreenconcept.co.in/gis-data-analysis/): land cover maps, satellite change detection, habitat models and statistics in R and Python, checked in the field.
- [All services](https://thegreenconcept.co.in/services/): also trainings and workshops.

## About and evidence

- [About the team](https://thegreenconcept.co.in/about/)
- [Projects](https://thegreenconcept.co.in/projects/): case studies with clients and photos.
- [Press and publications](https://thegreenconcept.co.in/press/): news coverage, videos and the team's peer-reviewed papers.
- [Workshops](https://thegreenconcept.co.in/workshops/): training in ecological sampling, statistics, R and machine learning.
- [Contact](https://thegreenconcept.co.in/contact/)